Google On What To Do If You Can't Have 100% Unique Content

Jan 6, 2014 - 8:13 am 27 by

smiley paintedGoogle has said time to time that having some unique content, even if it is a few sentences of unique content may be enough.

So when Gary Illyes from Google responded to a thread at Google Webmaster Help - his response stood out.

He wrote, "You want to keep in mind that the users (and also our algorithms) prefer unique and compelling content." But if you can't, then what?

Gary wrote that you must have elements that are unique.

If having 100% unique content is not possible, the webmaster should make sure to have elements in the pages that are unique and valuable for the users, give a good reason for them to visit the site.

There are plenty of sites that do not 100% unique content, including this one (clearly, since I quote threads) but adding value on top of that content by aggregating it, adding context and tools on top of it - that can be the "element"(s) that are "unique and valuable."

Forum discussion at Google Webmaster Help.

Image credit to BigStockPhoto for smiley face

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Social Optimization: Your Content Or Yourself?