Newzdash: 12% Of Google Top Stories URLs Are Not AMP

Jul 2, 2021 - 7:11 am 0 by

Google AMP

John Shehata shared some data from his Newzdash product showing that the top stories carousel in Google Search broke displaying over 12% of non-AMP URLs for the first time. We expect that figure to grow with the AMP requirement for top stories going away earlier this month.

Here is what John shared on Twitter "non-AMP URLs reach a new high: about 12% of all Top Stories URLs now are non-AMP URLs Non-AMP URLs."

click for full size

You can see the more real time data on this from John's Newzdash system.

Google's Jeffery Jose said this data makes sense with the removal of the AMP requirment:

Expect this figure to grow a lot over the rest of the year.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 12, 2025

Jun 12, 2025 - 10:00 am
Google Search Engine Optimization

Google Softens Its Stance On Automated Translation Using AI

Jun 12, 2025 - 7:51 am
Google Ads

Google Ads Policy Update: Individual Accounts Can Be Paused Over Manager Account Violations

Jun 12, 2025 - 7:41 am
Google Maps

Google Business Profiles Changes Add Updates To Posts

Jun 12, 2025 - 7:31 am
Google

Google Search Tests Stock Level Colors

Jun 12, 2025 - 7:21 am
Google Ads

Google Ads Asset-Level PMax Reporting Rolling Out To Some

Jun 12, 2025 - 7:11 am
Previous Story: Some Photos & Videos Of The Google Store In NYC