Google Tests Recipe Rich Result Preview; Making It Harder To Go To Publisher

Nov 21, 2019 - 7:57 am 8 by
Filed Under Google

Google Recipe Markup Cooking

Let's add this to the list of things Google is doing or trying to test, in order to keep the searcher in the Google search results. Google is testing a new preview feature for the recipe results that overlay more details about the steps of a recipe without immediately taking you to the publishers site with the full recipe.

Normally when you see a recipe rich result, you click on it, it will take you to the publishers site, at least when it is in this grid format. But now Google is testing a "preview" button that will overlay a nice number of the steps of the recipe with a button to then take you to the publishers site.

Here is what Sergey Alakov spotted Google testing and posted this screen shot on Twitter:

Google Recipe Results Preview Button

And when you click it, it overlays this:

Google Recipe Results Preview Overlay

This is what the normal recipe results look like, and if you click on any of it, it takes you right to the publishers site:

Google Recipe Rich Results

Google!

Forum discussion at Twitter.

Update: Here is Danny Sullivan from Google's response:

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 24, 2024

Jul 24, 2024 - 10:00 am
Google Updates

Google Search Ranking Algorithm Volatility - July 23rd

Jul 24, 2024 - 7:51 am
Google Search Engine Optimization

SEO Poll: 54% Of SEOs Saw Positive Effects From Google Updates

Jul 24, 2024 - 7:41 am
Google Ads

New Google Local Service Ads Budget Options

Jul 24, 2024 - 7:31 am
Google News

Google Ad Revenue Up 11% - $64.62 Billion In Ad Revenue

Jul 24, 2024 - 7:21 am
Google

Google Outlines Videos In Search Results

Jul 24, 2024 - 7:11 am
Previous Story: Product Results Filter Added To Google Search Console Performance Results