Google Tests Recipe Rich Result Preview; Making It Harder To Go To Publisher

Nov 21, 2019 • 7:57 am | comments (5) by twitter | Filed Under Google Search Engine
 

Let's add this to the list of things Google is doing or trying to test, in order to keep the searcher in the Google search results. Google is testing a new preview feature for the recipe results that overlay more details about the steps of a recipe without immediately taking you to the publishers site with the full recipe.

Normally when you see a recipe rich result, you click on it, it will take you to the publishers site, at least when it is in this grid format. But now Google is testing a "preview" button that will overlay a nice number of the steps of the recipe with a button to then take you to the publishers site.

Here is what Sergey Alakov spotted Google testing and posted this screen shot on Twitter:

And when you click it, it overlays this:

This is what the normal recipe results look like, and if you click on any of it, it takes you right to the publishers site:

Google!

Forum discussion at Twitter.

Update: Here is Danny Sullivan from Google's response:

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