Google Tests New Tabs For Branded Local Pack & More Carousels

Google is testing more local pack designs and features in search. Sergey Alakov and Mordy Oberstein are noticing Google adding more tabs to the branded local pack. And now Mike Blumenthal is also seeing the carousel/scrollable local pack design that Google has been testing for a while.

Here is the branded local pack with more tabs from Sergey on Twitter:

Here is a video of it in action from Mordy:

Same with brand Knowledge Panels. Started seeing this 2 - 3 days ago... now you have a tab for the Local Pack, Products, etc. pic.twitter.com/u2CbWstJID

— Mordy Oberstein (@MordyOberstein) July 24, 2019

I do not see this yet but it can be rolling out...

Here is the scrollable/carousel UI from Mike on Twitter but he has more on it on his blog:

Here is another variation:

Brand Scroll Pack w/ drop down to competitors
Am including screen shot (duh)@sergey_alakov @rustybrick pic.twitter.com/zyZQb5SZRx

— Mike Blumenthal (@mblumenthal) July 24, 2019

Google Maps and Local is something that is always changing rapidly in terms of the user interface and experience. So it is super hard to stay on top of all these changes.

Forum discussion at Twitter.