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We recently spotted Google testing the search bar navigation on the left hand side and now Google is testing different search filters on the left side bar. These are for product related queries that let you filter by feature, brand, department, size, etc.
Ryan Mews posted a screenshot and a video of this on Twitter saying "I was just thrown into the facet style filter test in the SERP," indeed he was. Here is his screenshot (click to enlarge):
He even posted a video of it in action:
In action keeping me in Google the whole time: pic.twitter.com/AwV6NwQeWD
— Ryan Mews (@RyanMews) June 2, 2022
I am not sure I like this look but Google always be testing...
Forum discussion at Twitter.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavous.
Update: Another example:
@rustybrick is this left rail new? pic.twitter.com/OzeFoBP5a1
— Jeff Gold (@jeffjgold) July 1, 2022
Update 2: Here is another variation that I can personally replicate:
Not sure if this is new. Google appears to be testing a search refinement feature that looks like e-commerce filter navigation.
— Bret Dennis (@bretdennis) August 11, 2022
cc: @rustybrick pic.twitter.com/GYhA8EaX4J
Below is what it looks like after I clicked on 4 different filters, one each time the new SERP loaded.
— Bret Dennis (@bretdennis) August 11, 2022
This is the order in which I applied the filters: bathroom >> ikea >> adjustable >> for kids. pic.twitter.com/mYyBk0cFQ8
