Google Tests New Local Search Ad Format

Aug 2, 2023 - 7:21 am 1 by
Filed Under Google Ads

Park Bench Ads Woman Google Logo

About a month ago, I spotted a new ad format in the Google Search results that had this local pack vibe. I shared it around, seeing if anyone else would notice it but I didn't hear back. The new ad format looks like a local result but has a sponsored label.

Anthony Higman first posted a screenshot of this on Twitter, here is that screenshot:

Google Ad Local Format2

Then Mike Blumenthal yesterday posted on Twitter a similar variant to that sponsored local pack ad:

Google Ad Local Format

Glenn Gabe replied that he thinks those are Google home service ads but it is hard to know for sure. Glenn said you can tell by looking at the click-through URL parameters.

Have you seen these ads before?

Forum discussion at Twitter.

Update: Google's Ginny Marvin said that these are Local Ads.

Update 2: Here is another weird local ad format from @coreyofthemtn:

click for full size

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 10, 2024

Dec 10, 2024 - 10:00 am
Google

Google Crawler Documention Adds HTTP Caching

Dec 10, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Over Optimization Drift Towards SEO Spam

Dec 10, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Console Insights Removes Google Analytics Data

Dec 10, 2024 - 7:33 am
Bing SEO

Copilot Beta Now Bing Webmaster Tools For 10,000 Users

Dec 10, 2024 - 7:31 am
Google

Google Tests Trending & Popular With Labels In Search Results

Dec 10, 2024 - 7:21 am
Previous Story: Google Removes @ID from Site Name Markup Documentation