Googlebot Supports Brotli Compression

Sep 1, 2020 - 7:41 am 0 by

Google Brotli

Gary Illyes from Google has confirmed that Googlebot does indeed support Brotli compression. Brotli is a data format specification for data streams compressed with a specific combination of the general-purpose LZ77 lossless compression algorithm, Huffman coding and 2nd order context modelling. Brotli is a compression algorithm developed by Google and works best for text compression.

Gary said on Twitter he spoke with the Googlebot team and they confirmed with him that Googlebot does support this compression format.

More importantly, the tweet looked incredibly tasty:

Brotli is fairly new, it was initially released on October 15, 2013, with a stable release only on October 28, 2018. You can learn more about it on Github.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 12, 2026

Jan 12, 2026 - 10:00 am
Google

Google Integrates Core Search Signals Into AI Experiences

Jan 12, 2026 - 7:51 am
Google Ads

Google AI Mode Direct Offers Ads & Universal Commerce Protocol

Jan 12, 2026 - 7:41 am
Google Ads

Google Ads Performance Max A/B Testing Assets

Jan 12, 2026 - 7:31 am
Google Ads

Google Merchant Center Business Agent - Branded AI Agents

Jan 12, 2026 - 7:21 am
Google Ads

Google Ads Brand Linking Experiment

Jan 12, 2026 - 7:11 am
 
Previous Story: Google My Business Attributes Now Displays Labels On Maps Desktop