Google Tests Subcategories In Search Results

Nov 17, 2020 - 7:31 am 2 by
Filed Under Google

Submarine Google

Google seems to be testing, or maybe it is some weird bug, these sub-category tabs in the Google search results. SEMRush spotted this and posted a screen shot on Twitter, here is that screen shot (click it to enlarge):

click for full size

SEMRush said "A new SERP test from #Google?💣It looks like they are testing different sub-tab categories for product related searches to make navigating to things like "Reviews" easier."

Now maybe it is a new form of the side bar filter design that Google made live for some queries and tests in other areas? I am not sure.

SEMRush is not the only one seeing this:

I suspect when you click on them, it anchors you to the sub-set of search results with those category names?

My first glance is that I do not like it.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 13, 2026

Jul 13, 2026 - 10:00 am
Google Ads

Google Ads Email Support Broke

Jul 13, 2026 - 9:45 am
Google Updates

Google Search Ranking Volatility Around 7-Eleven

Jul 13, 2026 - 9:25 am
Google Search Engine Optimization

Google Reaffirms Include Canonical On Canonical Page Itself

Jul 13, 2026 - 7:51 am
Google Ads

Google Ads Previews For Assets, Text Customizations & Final URL Expansion

Jul 13, 2026 - 7:41 am
Bing SEO

Bing: We Do Not Do One Off Indexing / Ranking Penalties, It's Not Scalable

Jul 13, 2026 - 7:31 am
 
Previous Story: Google Ads Recommends You Switch To Broad Match With Smart Bidding