Google: We Still Use PageRank Internally

Feb 25, 2020 - 8:06 am 14 by

Google Pagerank Link Juice

Google's John Mueller said that even in 2020 Google does "use PageRank internally." He added that it is one of among many other signals Google uses. But Google does not use domain authority, a metric from Moz, he had to say again.

John also added that it is different from the original PageRank Google used in the 90s. He said "It's not quite the same as the original paper, there are lots of quirks (eg, disavowed links, ignored links, etc.), and, again, we use a lot of other signals that can be much stronger."

Here is the tweet:

But, no, not domain authority or DA:

Why do people say this all the time? Well, people say incorrect things all the time John said:

So yea, just like in 2017 and 2016, same deal in 2020.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Confirmed: Google Ads Errors & High Latency Issues

Jul 2, 2025 - 7:55 pm
Search Forum Recap

Daily Search Forum Recap: July 2, 2025

Jul 2, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Just Began - Do You See It?

Jul 2, 2025 - 8:35 am
Google Search Engine Optimization

July 2025 Google Webmaster Report

Jul 2, 2025 - 7:51 am
Google Search Engine Optimization

Google On Links & Core Updates

Jul 2, 2025 - 7:41 am
Bing Search

Bing Places Copilot Search As First Tab & Replaces All With Web

Jul 2, 2025 - 7:31 am
Previous Story: When John Mueller Of Google Is Frustrated A Site Not Ranking Well