Google: We Still Use PageRank Internally

Feb 25, 2020 - 8:06 am 14 by

Google Pagerank Link Juice

Google's John Mueller said that even in 2020 Google does "use PageRank internally." He added that it is one of among many other signals Google uses. But Google does not use domain authority, a metric from Moz, he had to say again.

John also added that it is different from the original PageRank Google used in the 90s. He said "It's not quite the same as the original paper, there are lots of quirks (eg, disavowed links, ignored links, etc.), and, again, we use a lot of other signals that can be much stronger."

Here is the tweet:

But, no, not domain authority or DA:

Why do people say this all the time? Well, people say incorrect things all the time John said:

So yea, just like in 2017 and 2016, same deal in 2020.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 25, 2024

Oct 25, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Movement, Sitelinks Search Box Going Away, Gen-AI In Bing & Google, Ad News & More

Oct 25, 2024 - 8:01 am
Google Search Engine Optimization

Does Google Search Use ARIA? Likely Not.

Oct 25, 2024 - 7:51 am
Google

Google: AI Is Not Going Away, So Don't Be Left Behind

Oct 25, 2024 - 7:41 am
Google

Google Discover Design Update & New Icons

Oct 25, 2024 - 7:31 am
Google

Google Search Top Recipe Guides List

Oct 25, 2024 - 7:21 am
Previous Story: When John Mueller Of Google Is Frustrated A Site Not Ranking Well