SSL Validity A Factor In Google's Ranking Algorithm?

Apr 7, 2011 - 8:51 am 12 by

Google SSLOn April Fools Day, of all days, Google announced their efforts in improving SSL certificate security. Part of this announcement confirmed that during Google's web crawl, they gather data on the SSL certificates they run into.

Google said they store three data points for when it comes to accessing SSL certificates, they include:

  • The first number is the day that Google's crawlers first saw that certificate
  • The second is the most recent day, and
  • The third is the number of days we saw it in between

For that certificate to pass, it must be correctly signed (either by a CA or self-signed) and it must have the correct domain name, one that matches the one Google used to retrieve the certificate.

So Google here tells us they are crawling, indexing and storing this data on SSL certificates found on the web.

Can it be used for ranking purposes? Why not?

I mean, does Google want to send searchers to sites that have invalid security certificates? I doubt it. But does Google want to lower the ranking of such sites? It is not like the sites have malware or hacks.

A WebmasterWorld thread has discussion around this new effort from Google and if Google may or currently does use this for ranking web pages.

What do you think?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search News

The Industry Mourns The Loss Of Bruce Clay: The Father Of SEO

Jun 26, 2026 - 2:28 pm
Google Updates

Google June 2026 Spam Update Has Finished Rolling Out

Jun 26, 2026 - 2:10 pm
Search Forum Recap

Daily Search Forum Recap: June 26, 2026

Jun 26, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2026 Spam Update Hits Hard, Google Ads Strength Match Labels, AI Reporting Access & More

Jun 26, 2026 - 8:01 am
Google Ads

New: Google Ads Maximize Conversion Value Bidding For Standard Shopping

Jun 26, 2026 - 7:51 am
Google Ads

Google Merchant Center For Agencies New Security Controls

Jun 26, 2026 - 7:41 am
 
Previous Story: Google AdWords Position Preference Going Away