It's Live: Google Speed Update Now Rolling Out

Jul 9, 2018 - 8:12 am 22 by
Filed Under Google Updates

Google Speed Update

This morning, July 9th, Google has begun rolling out the Google Speed Update that they first announced in January 2018. Google has updated their blog post this morning, as I wrote at Search Engine Land, "Update July 9, 2018: The Speed Update is now rolling out for all users."

Google did not add any more detail but did post on Twitter the following information:

I spotted it first from Google's Juan Felipe Rincon and Takeaki Kanaya who posted it in their regional languages first:

Both just say it is rolling out today and repeat a bit of the blog post.

We had some confusion around this mobile Speed Update, which we got clarification on last week. In short, these are the important points:

  • Only affects the slowest mobile sites
  • Incremental improve to your site can make big impacts in speed
  • Fast sites that go faster won't see a ranking improvement

Of course, the big news is that it is live today, rolling out now. So if you see your mobile traffic change - i.e. get better or worse, that may be related to this change. If you have a slow mobile site and you see less traffic from Google and Google Search Console shows you ranking changes with mobile - then it might be related to this Speed Update. If you see more traffic, it might mean that your competitors are slow, super slow, on mobile.

So keep an eye on Google Search Console reporting and your traffic. I don't believe Google will be sending notifications to webmasters that they are slow, since this is algorithmic.

As part of the original announcement, Google points webmasters to look at the new PageInsights report over here, also check the Chrome user experience report and use the Lighthouse tool.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 10, 2025

Jul 10, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Leading To Some Partial HCU Recoveries

Jul 10, 2025 - 7:51 am
Google Search Engine Optimization

Google Search Console Performance Report Average Position Bug?

Jul 10, 2025 - 7:41 am
Google Ads

Google Search Ads People Also Consider Carousel Format

Jul 10, 2025 - 7:31 am
Google Maps

Google Business Profiles Drops Utility Bill As Evidence For Appeal

Jul 10, 2025 - 7:21 am
Google

Google AI Mode Comes To Circle to Search and Lens

Jul 10, 2025 - 7:11 am
Previous Story: Google Publisher Knowledge Graph Cards: Writes About, Awards & More