Microsoft Advertising, with the release of AI Max globally, has rolled out a new Search term landing page reporting template. This report gives advertisers "full insights into all parts of AI Max's performance," said Navah Hopkins, the Microsoft Ads Liaison.
Navah Hopkins shared this on LinkedIn and wrote, "Part of Microsoft Advertising's AI Max release included the release of a new reporting template: Search term landing page!"
Here is a screenshot of the search term landing page reporting template columns:
Navah broke it down in these three bullets:
- 1. It's a distinct report from "Search terms"(mixed AI Max, PMax, and standard Search) and "Search term insights" (just PMax). While you can see AI Max's matched queries through the traditional "Search term" report at the Keyword level, the "Search term landing page" report gives full insights into all parts of AI Max's performance.
- The default columns (shown in the screenshot) are: Search term, Final URL, Campaign, Ad Group, Headline, Delivered match type, Final URL source, Impressions, Clicks, Spend, Conversions, and Conversion rate.
- One of AI Max's greatest strengths is that it can dynamically serve relevant URLs based on a user's query. That's why you may sometimes see different values in the 'Final URL' and 'Final URL source' columns. The report provides visibility into how AI Max connected a search query to the landing page experience that ultimately served.
The report shows these fields:
- Search term
- Final URL
- Campaign
- Ad group
- Headline
- Delivered match type
- Final URL source
- Impressions
- Clicks
- Spend
- Conversions
- Conversion rate
Forum discussion at LinkedIn.
