Google May Strip Down Your Web Page On Slower Connections

May 1, 2015 - 8:13 am 7 by
Filed Under Google

Google announced they are testing reworking your web pages to load faster on slow mobile connections in a field test in Indonesia.

In short, they are stripping down your web pages and giving slow connected users a way to see your web page on a Google URL (like a cached version) without all the heavy images and files.

You can test it on your mobile device by going to http://icl.googleusercontent.com/?lite_url=https://www.seroundtable.com.

I snapped a picture of Search Engine Land with it:

click for full size

Not so pretty but I guess better than waiting for it to load for several minutes.

Google shared some stats on the speed improvements for those on 2G connections:

click for full size

You can opt out by adding to your HTTP header “Cache-Control: no-transform”.

I think you should opt out if this goes live.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Gvolatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 26, 2024

Jul 26, 2024 - 10:00 am
Search Video Recaps

Google Volatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT

Jul 26, 2024 - 8:01 am
Google

Google Gemini Adds Related Content & Verification Links

Jul 26, 2024 - 7:51 am
Other Search Engines

SearchGPT - OpenAI's AI Search Tool

Jul 26, 2024 - 7:41 am
Search Engine Optimization

Google's John Mueller: Don't Use LLMs For SEO Advice

Jul 26, 2024 - 7:31 am
Google

Google Search With Related Images Carousel Below Image Box

Jul 26, 2024 - 7:21 am
Previous Story: Official: Google Mobile Friendly Algorithm Fully Rolled Out But...