Google May Strip Down Your Web Page On Slower Connections

May 1, 2015 - 8:13 am 7 by
Filed Under Google

Google announced they are testing reworking your web pages to load faster on slow mobile connections in a field test in Indonesia.

In short, they are stripping down your web pages and giving slow connected users a way to see your web page on a Google URL (like a cached version) without all the heavy images and files.

You can test it on your mobile device by going to

I snapped a picture of Search Engine Land with it:

click for full size

Not so pretty but I guess better than waiting for it to load for several minutes.

Google shared some stats on the speed improvements for those on 2G connections:

click for full size

You can opt out by adding to your HTTP header “Cache-Control: no-transform”.

I think you should opt out if this goes live.

Forum discussion at Google+.


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