Google Mobile Displaying "Slow" Label In Search Results For Slow Sites?

Feb 25, 2015 - 8:27 am 26 by

turtleIt seems like Google may be testing a new label in the search results for slow sites. K Neeraj Kayastha posted a screen shot of the "Slow" label in a Google+ community and said he spotted this on his Android device searching in incognito mode.

I tried to replicate it on several devices and on several browsers but was unable to. Here is his picture:

Google Slow Mode

As you know, page speed is a ranking factor for both desktop and mobile. Your site really needs to be incredibly slow for it to impact your rankings but it is still a factor. But this is the first time I have seen a "slow" label in the search results. It seems like this is not an extension, because he is surfing in incognito mode.

This reminds me of when Google began testing and ultimately displaying the mobile friendly label in the search results.

Have you seen the slow label?

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Dashboards Available In Google Analytics

Sep 11, 2026 - 12:32 pm
Search Forum Recap

Daily Search Forum Recap: September 11, 2026

Sep 11, 2026 - 10:00 am
Google Search Engine Optimization

Google Search Console Indexing Report Missing Old June Data

Sep 11, 2026 - 9:17 am
Search Video Recaps

Search News Buzz Video Recap: Google Degrades EU Search Quality, Losing Faith In Your Site, AI Mode Match Types & Google Maps Photo Scams

Sep 11, 2026 - 8:01 am
Google Ads

Google Shopping Ads X Days Left Attribute On Sponsored Ads

Sep 11, 2026 - 7:51 am
Google Ads

Google Ads Reporting Segments For Loyalty Program Members

Sep 11, 2026 - 7:41 am
Previous Story: Google Upgrades Google My Business Photos Section