Confirmed: Google Site Speed Is A Teeny-Tiny Ranking Factor

Apr 29, 2020 - 7:11 am 17 by

Google Small Fast

I've been saying this for years but now Google has confirmed that the site speed ranking signals are a small, even "teeny tiny" ranking factor in Google search. Gary Illyes from Google said on Twitter "ranking wise it's a teeny tiny factor."

He equated it to the HTTPS ranking factor, saying it is given almost the same weight of the HTTPS signal. He said "very similar to https ranking boost" in terms of how important it is to ranking.

Here are those tweets:

Of course, site speed is important to your users and your conversions - but for Google ranking, it is small.

We said in the past that only super slow pages would be impacted. But John Mueller said recently Google might look to make the speeds more granular. But would that change anything?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: Order Of Disavow Link File Does Not Matter

Jul 9, 2025 - 7:51 am
Google Search Engine Optimization

Be Careful With Google When Publishing AI Content

Jul 9, 2025 - 7:41 am
Google Ads

Google Ads Defends Hidden Search Terms As Solely Privacy Driven

Jul 9, 2025 - 7:31 am
Google Search Engine Optimization

New Google Search Console Discussion Forum Search Appearance Filter

Jul 9, 2025 - 7:21 am
Google Ads

Google Ads Generating Fewer Clicks? Why?

Jul 9, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: July 8, 2025

Jul 8, 2025 - 10:00 am
Previous Story: Google Stay At Home Logo