Google: We Do Not Crawl & Index Niche Shorter Content More Or Better

Nov 30, 2022 - 7:31 am 1 by

Google Straws

In the last Google office hours, Gary Illyes said that Google is not more likely to crawl or index shorter or more niche content better or worse than other forms of content. Just because the content is shorter and potentially cheaper to crawl, it doesn't mean Google will index that content faster or any better than longer content.

The question was at the 3:13 mark in the video, it was "If a site has a directory covering on niche topic, which isn't searched for very often, is Google more likely to crawl and index the pages if the content is short, and so it's cheaper to store it in the index?"

Gary said nope, he said "The length of the content doesn't influence how often we crawl and whether we index it. It also doesn't contribute to the crawl rate of a URL pattern."

"Niche content can also be indexed. It's not in any way penalized, but generally content, that's popular on the internet, for example, many people linked to it, gets crawled and indexed easier," Gary added.

Here is the video embed:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 10, 2025

Oct 10, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Ranking Volatility, AI Mode Expands Again, Business Profiles Insights, Bing Places Updates & Google and Microsoft Ad News

Oct 10, 2025 - 8:01 am
Google Maps

New: Google Business Profile Report Negative Review Extortion Scams

Oct 10, 2025 - 7:51 am
Google Ads

Google Ads Missed Growth Opportunities Tab

Oct 10, 2025 - 7:41 am
Web Analytics

GA4 Surge In Organic Search Traffic But Search Console Flat

Oct 10, 2025 - 7:31 am
Google

Google Voice Search Now Powered By Speech-to-Retrieval (S2R)

Oct 10, 2025 - 7:21 am
 
Previous Story: Google: A Page's Content Does Not Need To Be Indexed For That Page To Be Indexed