Google Shopping To Expand GTINs Requirements

Feb 15, 2016 - 8:05 am 2 by
Filed Under Google Ads

Google Business Shopping

Google announced on Google+ that they are going to be expanding their GTINs (Global Trade Identification Numbers) requirements for the Google Merchant Shopping feeds.

In September 2015 Google began requiring GTINs for many products from a list of 50 brands. Now, Google is expanding that requirement for any merchant "targeting the US, Australia, Brazil, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, and the UK to submit correct GTINs and the corresponding brand for all new products with GTINs assigned by the manufacturers."

Google said:

Providing GTINs is vital to ensuring that Google recognizes your products and can offer the best experience possible for consumers. We’ve seen that including GTINs can unlock performance improvements that may directly benefit your advertising efforts. In fact, offers matched to the Google Shopping product catalog may receive up to 40% more clicks than unmatched offers.

So make sure you are compliant and to learn more, see this help page.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2024

Jul 18, 2024 - 10:00 am
Google Updates

Google Search Ranking Algorithm Volatility - July 18th

Jul 18, 2024 - 7:51 am
Google

Google Tests AI Overviews In Workspace Accounts In The UK

Jul 18, 2024 - 7:41 am
Google

Google Bolding Query In Search Box When Cursor Out Of Search Box

Jul 18, 2024 - 7:31 am
Google Search Engine Optimization

Google Merchant Center Next Coming To All Merchants

Jul 18, 2024 - 7:21 am
Google Search Engine Optimization

Google's Site Reputation Abuse Update Leads Gaming Affiliate To Reduce Financial Forecast

Jul 18, 2024 - 7:11 am
Previous Story: Google Penguin 4.0 Still On Target For Q1? I Don't Know Says Google