For a decade now, Google's John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky, "Consistency is the biggest technical SEO factor."
This is pretty straightforward, but in short; when you build your site, make sure the links to the same pages are the same, canonicals match what you do on your navigation, the content across the board feels consistent, the structured data matches what is on the page and so on. Be consistent.
Here is that post:
Consistency is the biggest technical SEO factor.
— John Mueller (@johnmu.com) November 12, 2025 at 10:18 AM
Here are the previous times we covered this same message from John Mueller of Google:
- Google John Mueller: Top SEO Advice "Be Consistent"
- Google: Again Provide Clear & Consistent SEO Signals
- John Mueller Of Google: SEO Lives & Dies With Consistency
- Google: Be Consistent. Use Either Slash Or No Slash After URL, Not Both.
- Google: Your Job As An SEO Is Not To Confuse Search Engines
- Google: SEO Is All About Not Requiring Search Engines To Read Your Mind
In short, when you build your site, make sure the signals you are sending to Google are consistent across the whole site.
Forum discussion at Bluesky.
