Unique IP Addresses Do Not Give You A Google Ranking Advantage, Google Says Again

Jul 22, 2022 - 7:21 am 0 by

Google Share

Google's John Mueller again said on Twitter "using a shared IP address is fine" for SEO and Google Search ranking purposes. "There is no SEO advantage to using a unique IP address," he added.

John said this countless times over his work history at Google Search. He said it in 2019, 2018, 2016 twice and many more times.

But did that advice change in 2022? The answer is no because the web still works the same way, most sites share IPs on shared servers, CDNs, etc.

Here is where John said this in 2022:

Here is some logic on it:

In some rare cases, Google may ban whole hosts at one time and ban some TLDs that go to the extreme - but those are super rare.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google Ads Automatic Upgrades To Performance Max For Smart Shopping Campaigns