Google Search Volatility & Fluctuations Super Unusual

Mar 30, 2020 - 8:15 am 16 by
Filed Under Google Updates

Soap Bubble Google

Over the past few days, the fluctuations and volatility seen in the Google organic search results seem very unusual. Searcher behavior is probably changing and maybe with that, the search results are changing for many categories. So maybe this is the new normal? There is chatter but the tracking tools are showing very unusual patterns.

Here is some of the conversation at WebmasterWorld:

I have Tech site (programming tutorials) and seeing the same trends. Last weekend traffic was up around 15% and this weekend even further (weekend traffic better than before pandemic days). However, weekdays traffic remained less than prior to pandemic days (around -20%).

IMO, the traffic is up during weekends as mentally there is less distinction between weekdays and weekends as people started working from home. I see it less or not related to Google SERPs change but people's behavior.

But even my weekday traffic has been showing signs of improvement. For example, traffic last Thursday was down 13% compared to the start of the month (pre-pandemic). But the week before, it was down 24%. So things do seem to be improving, at least in the education niche.

Saw a HUGE spike in crawling stats in GSC on 3/26 & 3/27. Biggest spike since 1/10/2020 (at least on our end). Is anyone seeing something similar with heir crawl stats?

Yes indeed and we are already affected since last friday . Massive crawling and ranking fluctuations have some correlations among them although google kind of denies it which is obvious.

Agreed. Seeing flux today as well which is being picked up in SERP trackers.

Amazon appears to be cemented at the top of Google's SERPs, often with estimated delivery days of 5-30 days on many products. To Google, small businesses don't exist unless in ads.

And the tools are going a bit haywire.

SEMRush:

click for full size

Cognitive SEO:

click for full size

RankRanger:

click for full size

Accuranker:

click for full size

SERP Metrics is literally off the charts:

click for full size

Advanced Web Rankings:

click for full size

Mozcast:

click for full size

It feels like every week I am now reporting on a Google search ranking update - so I apologize. But things in general seem very unstable.

I hope you are all managing okay!

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Warns On Using JavaScript For Structured Data

Jun 20, 2024 - 7:51 am
Google

Most Google People Also Ask Responses Are Wikipedia

Jun 20, 2024 - 7:41 am
Google Maps

Google Map Pin Exploit Leads To Local Rankings Drop & Possible Suspension

Jun 20, 2024 - 7:31 am
Google

Google Search Tests Latest Deals With Deals In Past 24 Hours

Jun 20, 2024 - 7:21 am
Google

Google Search Tests Top-Quality Store and Shop Rating Labels Together

Jun 20, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: June 19, 2024

Jun 19, 2024 - 10:00 am
Previous Story: Google Tests Dine In, Take Out & Delivery Attributes For Local Results