Google Search Snippet Descriptions Still Can Be Customized Based On Queries

Aug 27, 2021 - 7:51 am 0 by

Google Change Dynamic

Google told us the other day that the title change for the search result snippets no longer uses queries to customize the title of the search result snippets. But the search result descriptions, the snippets, still are customized based on user query.

I asked about this after seeing a video published (embedded below) by Google yesterday, which was recorded probably months ago, about how the description of the search results can be controlled by us. I joked about the language around the query and how the video may be out of date even before it was published. But the truth is, snippet descriptions in Google Search, at least as of today, still are customized based on he query the searcher entered.

John Mueller from Google shared these two queries that bring the same result, with the same title but a different description.

[fishing calendar] vs [what's a good day to go fishing] (click to enlarge):

click for full size

Here was my joke:

John responds:

So to clarify and John does:

So the query does not customize the title of the Google search result snippets but they currently do potentially customize the descriptions.

Here is the video:

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

Jun 21, 2024 - 8:01 am
Google Updates

Google June 2024 Spam Update Takes Target

Jun 21, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Images Go Missing? Might Be A Quality Issue.

Jun 21, 2024 - 7:41 am

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Previous Story: Google Top Stories Tests Fact Check Labels