Google Search AI Sales Assistant

Google seems to be testing a new AI chat feature for e-commerce searches and retailers that is titled "Get help from Google's sales assistant." This will launch an AI chat feature that gives you AI-based product results based on your chat session.

This was first spotted by Brodie Clark who posted a video on X and a screenshot on his SERP notes page. He wrote, "Google is now testing out an AI Sales Assistant through a ‘Shop’ CTA on branded organic sitelinks. When clicking the CTA, a chat window opens up with the ability to ask questions that serve results for the website. The chat serves product results based on the free listings data."

Here is part of the video as a GIF:

Here is a static image of this feature:

I am not sure exactly if one retailer would opt into this feature or if it is automated. I assume that right now, it is purely a beta.

@brodieseo @rustybrick here is the mobile version pic.twitter.com/PKlIK7uZjf

— Sachin Patel (@SachuPatel53124) November 15, 2024

Forum discussion at X.

Update: Small update to this:

SEO News: Google is now showing customized recommendations within an AI Sales Assistant (showing in brand knowledge panels).

More important than ever to have your eCommerce free listings in check.

More details: https://t.co/ikioJPCUxq

Subscribe for updates:… pic.twitter.com/y9VtDg3cVa

— Brodie Clark (@brodieseo) February 2, 2025

Update: Trending:

Google AI Sales Assistant now shows trending products from the website. @rustybrick @brodieseo @gaganghotra_ pic.twitter.com/dk2fhOooYv

— Sachin Patel (@SachuPatel53124) June 10, 2025

Google product knowledge card trending section with ai chat pic.twitter.com/JPpPjfAe6O

— Khushal Bherwani (@b4k_khushal) June 10, 2025

Update Aug 6: Google is now testing replacing the shop button with a chat button:

Google is testing AI chat keywords in brand knowledge panels. Previously, AI chat was removed from sitelinks and appeared only in the brand knowledge panel. Now, it's showing in both places @brodieseo @rustybrick @gaganghotra_ pic.twitter.com/qKPOHxCAm6

— Sachin Patel (@SachuPatel53124) August 6, 2025