Is Google Search Rewriting More Titles Again?

Apr 26, 2023 - 7:41 am 5 by

Robot Editing Paper Pen Google Logo

Some SEOs are seeing Google rewrite more of their titles to something shorter and maybe less descriptive than they would prefer to display in the Google search results.

Lily Ray posted on Twitter saying "Seems Google has recently gotten much more aggressive with re-writing and shortening the organic title link in the SERP. This includes many of its own pages." Eric Wu followed up posting, "In a recent small sample, I observed 70% of 'Page 1' and 85% of the 'Top 3' results were re-written. Plus in the cases of the re-write, 60% of the time Google is simply removing the branding from the title."

For some history on Google changing titles, back in August 2021, SEOs began to notice Google change titles and then confirmed the change weeks later and Google explained why it made the change. Some thought the title changes were better, some did not.

Then a month or so later, Google reduced how often they changed the titles, where the title elements are used around 87% of the time, rather than around 80% from before.

So did Google tweak this again, this week?

Just a note, Google changing your title is not a sign of bad quality.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 19, 2024

Jul 19, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

Jul 19, 2024 - 8:01 am
Google Search Engine Optimization

Billions Of Google URLs Will No Longer Work

Jul 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: ccTLDs & Language Do Help You Rank A Little Better In Local Country Region

Jul 19, 2024 - 7:41 am
Google Search Engine Optimization

Google's On Knowing If Your SEO Team Is Doing Their Job

Jul 19, 2024 - 7:31 am
Google Ads

Google Merchant Center Next Gains Support For Supplemental Feeds

Jul 19, 2024 - 7:21 am
Previous Story: Google Search Update Fixes Some Problematic Site Names