Did Google's Schmidt Say Google+ Increases Rankings?

Feb 11, 2013 - 8:59 am 19 by

Google+ LogoThe Drum has a sensational headline that reads Eric Schmidt confirms Google+ content is given search priority.

Eric Schmidt was the CEO of Google, now the Executive chairman of Google. So when he says things like that, it should mean something.

But what did he really say?

A Wall Street Journal blog post has snippets of what he said in his upcoming book "The New Digital Age". He said:

Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.

This doesn't say anything specific to Google+. It does make sense that verified information should rank higher.

I don't think this quote means either:

(1) Content within Google+ is given ranking priority or

(2) Google+ makes you rank higher.

It means, verified information can rank higher.

Forum discussion at Threadwatch.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Search Broken - Not Serving New Content

Jun 12, 2025 - 9:20 pm
Search Forum Recap

Daily Search Forum Recap: June 12, 2025

Jun 12, 2025 - 10:00 am
Google Search Engine Optimization

Google Softens Its Stance On Automated Translation Using AI

Jun 12, 2025 - 7:51 am
Google Ads

Google Ads Policy Update: Individual Accounts Can Be Paused Over Manager Account Violations

Jun 12, 2025 - 7:41 am
Google Maps

Google Business Profiles Changes Add Updates To Posts

Jun 12, 2025 - 7:31 am
Google

Google Search Tests Stock Level Colors

Jun 12, 2025 - 7:21 am
Previous Story: Legally Accused Of Manipulating Google's Search Results