Google Search Ranking Volatility Heated Starting On Jan 20th

Jan 22, 2025 - 7:51 am 212 by
Filed Under Google Updates

Google Logo Heated

We may be seeing more Google search ranking volatility start to get heated starting this weekend, through January 20th and 21st (and maybe today). Some of the Google tracking tools are having issues tracking these changes but some are not. But I do see a lot of chatter spike in the past couple of days.

Some blame inauguration day but I am not sure...

SEO Chatter

Let's start with the SEO chatter around a possible Google update. I am seeing chatter at WebmasterWorld, some on this site, and some on social media.

Here are some quotes from those:

Today is a federal holiday in the USA so things are a little slow for my niche.

Traffic is terrible.

My traffic was astronomical yesterday and higher than normal today, although the US and Canada are lagging.

The traffic has been terrible since Monday. Especially in the shop, despite advertising (Google) 0 sales only cost.

Sure something hit us last Friday or so.

Are Analytics tools broken today or why is the traffic low? If anything, my rankings seems 1 or 2 higher today but traffic is like 30% less than Sunday? Very confused. Is it the snowapocalpyse in the US? The president's inauguration?

Yes same here, traffic was quite high these 2 days, today I'm still waiting for the feedback, I received some emails too for products inquiries, but as it is the Chinese holidays, we can't ship now. So have to wait anyway for after the 8th This week I had more leads than the last month.... hope they will convert!

Google Rank Tracking Tools

Here is what the tools are showing:

Semrush:

Semrush

SimilarWeb:

Similarweb

Advanced Web Rankings:

Advancedwebranking

Accuranker:

Accuranker

Algoroo:

Algoroo

Mangools:

Mangools

Wincher:

Wincher

Cognitive SEO:

Cognitiveseo

SERPstat:

Serpstat

Sistrix:

Sistrix

Mozcast:

Mozcast

Are you seeing any big ranking changes and traffic changes from Google Search over the past few days?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads API Outages and Slowness; Microsoft Ads Warns About Google Imports

Jun 29, 2025 - 8:12 am
Google Updates

Heated Google Search Ranking Volatility On Saturday June 28th

Jun 29, 2025 - 7:59 am
Search Forum Recap

Daily Search Forum Recap: June 27, 2025

Jun 27, 2025 - 10:00 am
Google

Google AI Overviews Tests Showing Site Names

Jun 27, 2025 - 8:10 am
Search Video Recaps

Search News Buzz Video Recap: Where The Google Core Updates, Web Is Thriving & AI Index Freshness

Jun 27, 2025 - 8:01 am
Google

Head Of Google Search, Liz Reid, On Ads & SEO With AI Search

Jun 27, 2025 - 7:51 am
Previous Story: Google Clarified Site Reputation Abuse Policy & Manual Actions