Google Search Ranking Volatility Heated May 13th & 14th

May 14, 2026 - 7:51 am 71 by
Filed Under Google Updates

Google Logo Fire

Over the past day or so, I am seeing a large spike in signs that there is Google search ranking movement and volatility. This is between the SEO community chatter spiking, as well as some of the tools showing some big volatility swings.

This is not a confirmed Google search ranking update but Google does not confirm most of its search ranking algorithm tweaks. They tend to only confirm the larger, more planned-out ones.

As a reminder, the March 2026 core update started on March 27, 2026 and completed April 8, 2026.

Plus, the deindexing trend we wrote about early has not stopped. More and more sites are noticing a drop in indexing, the "Crawled - currently not indexed" is spiking for many.

But we did see unconfirmed updates May 8th, April 27th and 28th, April 23rd and so on...

Google Tracking Tools

Here are what the tools are showing:

Semrush:

Semrush

Advanced Web Rankings:

Advancedwebranking

SERPstat:

Serpstat

SimilarWeb:

Similarweb

Sistrix:

Sistrix

Wiredboard's Aggregator of Tools - this report shows the aggregate of the tools above and plots them on one chart:

Wireboard

Wincher:

Wincher

Zutrix:

Zutrix

Accuranker:

Accuranker

Mozcast:

Mozcast

Data For SEO:

Dataforseo

Algoroo:

Algoroo

Mangools (looks broken):

Mangools

SEO Chatter

I am seeing a spike in chatter across this site and WebmasterWorld - here is some of that chatter:

Things are pretty chaotic right now. Sistrix is showing extreme fluctuations; the store was practically at a standstill yesterday. Good traffic from Google, but zero sales. The news site is still performing well on Discover, but its ranking keeps fluctuating.

Fortunately, we aren’t seeing a new wave of bots, but we’re starting to feel the effects of the economic situation

I have also seen the ranking fluctuations. This feels like the start of another ''update''. As said, there is way too many of them now.. I often feel like I'm wasting my precious hours per day editing and writing articles. Does any of it matter any more?

Same "trash" definition can be said for those rare Google users who convert into sales. Talk about heavy returns! Google must have their users so disoriented with all the garbage in the serps that they just order everything and return what doesn't work. These ridiculous return costs are growing by the day and MUST be passed along to customers.

Everything has come to a standstill this afternoon. What happened?

Since yesterday morning (I mean 13th May here)

My website Discover traffic is dead totally. Like the March update. Goes to zero.

UK results are absolutely abysmal this week. The amount of spam and poor quality I've seen over the last 2-3 days is possibly the highest I remember.

I should also note, the deindexing trend we are seeing from Google is still happening. I am nto sure what is up, but I am trying to find out.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search News

The Industry Mourns The Loss Of Bruce Clay: The Father Of SEO

Jun 26, 2026 - 2:28 pm
Google Updates

Google June 2026 Spam Update Has Finished Rolling Out

Jun 26, 2026 - 2:10 pm
Search Forum Recap

Daily Search Forum Recap: June 26, 2026

Jun 26, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2026 Spam Update Hits Hard, Google Ads Strength Match Labels, AI Reporting Access & More

Jun 26, 2026 - 8:01 am
Google Ads

New: Google Ads Maximize Conversion Value Bidding For Standard Shopping

Jun 26, 2026 - 7:51 am
Google Ads

Google Merchant Center For Agencies New Security Controls

Jun 26, 2026 - 7:41 am
 
Previous Story: Google Analytics AI Assistant Traffic: Tracks ChatGPT, Gemini & Claude Traffic