Google Search Instances : For Recurring Events & Festivals

Jan 10, 2023 - 7:21 am 0 by
Filed Under Google

Google Russian Dolls

Google Search has a feature named "instances" that shows you when an event happened each year in history. So if you run an event annually, Google may show the instances of those events over time in Google Search.

Khushal Bherwani first spotted this and posted an example on Twitter who showed this for a query on [international kite festival] - I can replicate it but here is the result:

click for full size

Clicking on each result will bring you to a revised and refined query with the date and name of the event.

Google can also show this in a more knowledge panel-formed interface.

Here are more examples:

I do wonder if this would work for conferences, like SMX Advanced, that repeat annually?

Forum discussion at Twitter.

Update: Another example:

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 3, 2025

Jul 3, 2025 - 10:00 am
Google Ads

New Google Ads AI Max Search Match Type

Jul 3, 2025 - 7:51 am
Google Ads

Google Ads Top Stop Serving Message Assets With Unverified Phone Numbers

Jul 3, 2025 - 7:41 am
Google

Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews

Jul 3, 2025 - 7:31 am
Google

Report: Over 12% Of People Also Ask Results Are Google AI Overviews

Jul 3, 2025 - 7:21 am
Google Maps

Google Tests Local Panel Tab Buttons Under Main Search Bar

Jul 3, 2025 - 7:11 am
Previous Story: Google: Traffic Is Not A Measure Of Search Quality