Google's John Mueller and Ginny Marvin said that both on the organic search side and paid search ad side, Google does not guarantee clicks will lead to conversions.
This was a Twitter thread where John said on the organic side, "Nobody can guarantee you conversions." I guess not even Google...
Then Ginny said on the ad side "Smart Bidding takes many signals into account to bid based on the predicted conversion opportunity, but every click won’t convert & looking at one click is usually not informative."
Here are those tweets:
Nobody can guarantee you conversions.
— 🌽〈link href=//johnmu.com rel=canonical 〉🌽 (@JohnMu) September 20, 2022
Smart Bidding takes many signals into account to bid based on the predicted conversion opportunity, but every click won’t convert & looking at one click is usually not informative. This guide has good info: https://t.co/HOUVFakUn1
— AdsLiaison (@adsliaison) September 20, 2022
The original tweet was deleted, as an FYI.
Forum discussion at Twitter.
