Google Search Console Now Shows How Much Of Their Traffic Is Over Web Light

Jun 15, 2018 - 7:39 am 0 by

Google Light

Yesterday, Google announced on Twitter that they added a new Google Search Console filter in the new beta performance report to filter out Web Light results. Web light is NOT new, it has been around for a few years at least and is Google's method for stripping down a web page so it loads faster when Google determines the person trying to access your web site is on a slow internet connection or slow device.

We covered web light here a few times in the past, in fact, most recently around how they use it for job listings. You can learn more about how Web light works over here - again, this is not new. Just because Google started showing you the data does not mean the data is new, Web light has been around for 4 years or so.

In any event, it is really eye opening to me to see that 2.5% of my Google visibility is served by Google over web light. Google is taking almost 3% of those they send to me and taking my pages and stripped out a lot of the ads and other heavier elements on my pages. About 12% of my traffic is from India and some other countries that have slower internet connections.

Here is how you access the filter in the performance report:

Gsc Web Light Filter

Here is how it may look, keep in mind, many sites will show no data because they have very little traffic from those sources:

Gsc Web Light

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am
Google

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: YouTube Improves Likes Spam Filters To Block Paid Likes