Google: We Are Logging Data Differently & It May Impact Search Analytics Reports

Dec 21, 2015 - 8:18 am 8 by

Wrenches2 Google 1900px

Google added a note to the data anomalies page noting the Search Analytics data in the Google Search Console may differ. It reads:

Websites only: An update to web search logs analysis. This change may increase the total number of clicks and impressions.

Google's Zineb Ait Bahajji told me on Twitter that this is unrelated to the app install button change in the Google Search Console that happened this morning.

It is simply related to how Google made a change to how they analyze the web search logs. Zienb explained on Twitter, "it is only related to websites, we are logging data differently." "You might see an increase in impressions and clicks," she added.

Here is the tweet when I asked if it was related at all the to app install button change, since they were released the same time.

The update line is on December 14th, so take note, here is a screen shot:

Google Search Console Search Analytics Reports Update

Forum discussion at Twitter & WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 20, 2024

May 20, 2024 - 4:00 pm
Google Search Engine Optimization

Google Working On Surfacing More Content That Comes From The Heart

May 20, 2024 - 7:51 am
Google Search Engine Optimization

Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems

May 20, 2024 - 7:41 am
Google Search Engine Optimization

Comments To Notes In Google Search?

May 20, 2024 - 7:31 am
Google

Google Says Notes On Search Now Ends Soon

May 20, 2024 - 7:21 am
Bing Search

Bing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews

May 20, 2024 - 7:11 am
Previous Story: Google Pilots Schema To Update Your Local Business Knowledge Graph Data