Google Search For Clothing Adds Virtual Try-On Models

Jun 15, 2023 - 7:41 am 0 by
Filed Under Google

Dressing Room Google Logo

Google announced it is rolling out a feature to try on clothing and products on models virtually. This virtual try-on uses generative AI to show you clothes on a wide selection of real models, Google said. Google is also releasing new filters for apparel results.

The virtual try-on is pretty cool, Google said its AI can take a photo of clothing and "accurately reflect how it would drape, fold, cling, stretch and form wrinkles and shadows on a diverse set of real models in various poses." Google said they "selected people ranging in sizes XXS-4XL representing different skin tones (using the Monk Skin Tone Scale as a guide), body shapes, ethnicities and hair types."

This should be live in the US for brands including Anthropologie, Everlane, H&M and LOFT.

Here is a GIF of it in action:

Try On Blog Post 1

Also, these new filters were added to help you narrow you search. Google said it uses its new "visual matching algorithms" so you can refine using inputs like color, style and pattern. And unlike shopping in a store, you’re not limited to one retailer: You’ll see options from stores across the web. You can find this feature, available for tops to start, right within product listings," Google added.

Here is how it looks:

Google Shopping Refinements

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 30, 2025

Jun 30, 2025 - 10:00 am
Google Search Engine Optimization

Google Supports Fewer Structured Data, Not More Like Promised

Jun 30, 2025 - 7:51 am
Bing Ads

Microsoft Removed Over One Billion Ads & 475,000 Advertiser Accounts

Jun 30, 2025 - 7:41 am
Google

Google Tests AI Mode In Chrome Search Bar (Desktop & Android)

Jun 30, 2025 - 7:31 am
Google

PSA: Fan Out Queries Are Not In Google Search Console

Jun 30, 2025 - 7:21 am
Google Ads

New Google Ads Broad Match Experiments Testing

Jun 30, 2025 - 7:11 am
Previous Story: Google Bard Gets Lens, Lens Detects Skin Conditions & Helps You Shop