Google: Schema & Structured Data Is Here For The Long Run

Feb 23, 2018 - 7:40 am 6 by

Google Markup Highlighter

If you follow this site, you will see there is a theme with Google - that theme is that they keep investing more and more into schema and markup. They keep adding more support for it and they keep encouraging webmasters and publishers to add it to their web sites.

Of course, publishers and SEOs are nervous about spending so much time on it when Google is known for removing support on many things they encourage webmasters to do. Most recently the news meta keywords tag but also like authorship, amongst hundreds of other features over the years.

But Google's actions, at least with schema or structured data have proven otherwise.

Now, Gary Illyes from Google said on stage at PubCon that schema is here to stay. Here is a tweet from Marie Haynes covering his keynote talk:

Truth is, nothing is forever, but at least in the next few years, I'd consider schema and structured data to be safe.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 12, 2025

Feb 12, 2025 - 10:00 am
Google Search Engine Optimization

Is Google Image Search Down Ranking AI Images?

Feb 12, 2025 - 7:51 am
Google Search Engine Optimization

Google Publisher Center Changes: Automatically Generated Publication Pages

Feb 12, 2025 - 7:41 am
Bing SEO

Bing Webmaster Tools Updates Date Selectors

Feb 12, 2025 - 7:31 am
Google Ads

Google Ads Posts Notice For Brand Guidelines March 2025 Update

Feb 12, 2025 - 7:21 am
Google

Google Tests Filters On Latest Posts Carousel

Feb 12, 2025 - 7:11 am
Previous Story: Google Search Console Lets You Filter By Differences