Google: Schema & Structured Data Is Here For The Long Run

Feb 23, 2018 - 7:40 am 6 by

Google Markup Highlighter

If you follow this site, you will see there is a theme with Google - that theme is that they keep investing more and more into schema and markup. They keep adding more support for it and they keep encouraging webmasters and publishers to add it to their web sites.

Of course, publishers and SEOs are nervous about spending so much time on it when Google is known for removing support on many things they encourage webmasters to do. Most recently the news meta keywords tag but also like authorship, amongst hundreds of other features over the years.

But Google's actions, at least with schema or structured data have proven otherwise.

Now, Gary Illyes from Google said on stage at PubCon that schema is here to stay. Here is a tweet from Marie Haynes covering his keynote talk:

Truth is, nothing is forever, but at least in the next few years, I'd consider schema and structured data to be safe.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Maps

Google Business Profiles Register Your Defibrillator (AED)

Apr 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 17, 2024

Apr 17, 2024 - 4:00 pm
Google Updates

Deepening Google Core Ranking Volatility Hits Yesterday & Today

Apr 17, 2024 - 8:01 am
Google Maps

Google Maps No Longer Will Support Draft Reviews

Apr 17, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Console Adds Unused Ownership Tokens

Apr 17, 2024 - 7:41 am
Google Ads

New Google Ads AI Generated Image Tool For Demand Gen Campaigns

Apr 17, 2024 - 7:31 am
Previous Story: Google Search Console Lets You Filter By Differences