Google: Schema & Structured Data Is Here For The Long Run

Feb 23, 2018 - 7:40 am 6 by

Google Markup Highlighter

If you follow this site, you will see there is a theme with Google - that theme is that they keep investing more and more into schema and markup. They keep adding more support for it and they keep encouraging webmasters and publishers to add it to their web sites.

Of course, publishers and SEOs are nervous about spending so much time on it when Google is known for removing support on many things they encourage webmasters to do. Most recently the news meta keywords tag but also like authorship, amongst hundreds of other features over the years.

But Google's actions, at least with schema or structured data have proven otherwise.

Now, Gary Illyes from Google said on stage at PubCon that schema is here to stay. Here is a tweet from Marie Haynes covering his keynote talk:

Truth is, nothing is forever, but at least in the next few years, I'd consider schema and structured data to be safe.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 6, 2024

Nov 6, 2024 - 10:00 am
Google Updates

Election 2024 Google Search Ranking Update 🇺🇸

Nov 6, 2024 - 7:51 am
Google Search Engine Optimization

Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+

Nov 6, 2024 - 7:41 am
Bing Ads

Microsoft Advertising Updates Shopping Audience Campaigns

Nov 6, 2024 - 7:31 am
Google

Google Highlights New Google Shopping With New Label

Nov 6, 2024 - 7:21 am
Google Ads

Google Shopping Ads With Bag Icon In Search

Nov 6, 2024 - 7:11 am
Previous Story: Google Search Console Lets You Filter By Differences