Another Mass Reduction In Google Rich Snippets?

May 19, 2015 - 8:00 am 19 by

Google StarOver the past couple weeks, I have been seeing more and more webmasters complaining about their rich snippets disappearing from the Google search results page.

There is a thread at WebmasterWorld but dozens of complaints from individual webmasters in the Google Webmaster Help forums, I only linked to two but there are many.

In short, webmasters who had rich snippets displaying, mostly for reviews rich snippets, no longer see their stars.

For example, Home Depot shows rich snippets here:

Google Rich Snippets

But a year ago, it looked like this:

Amazon vs Walmart Rich Snippet

So Home Depot didn't have, Walmart did, now they don't. And before that, Walmart did not and Amazon did:

Amazon vs Walmart Rich Snippet

Back in October 2013, Google performed a 15% reduction in rich snippets and it would not surprise me if they did this every now and then. Maybe a few weeks ago they reran their rich snippet reduction algorithm (or rich snippet quality algorithm or whatever they call it) and it resulted in many sites losing their rich snippets again?

Forum discussion at WebmasterWorld and Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 29, 2025

Apr 29, 2025 - 10:00 am
Other Search Engines

ChatGPT Search Gains Shopping Search Features (Not Ads) & More

Apr 29, 2025 - 7:51 am
Google Search Engine Optimization

Google: Changing Lastmod Date In Sitemap Isn't An SEO Hack

Apr 29, 2025 - 7:41 am
Bing Search

Bing Tests New AI Answer Summary

Apr 29, 2025 - 7:31 am
Google Ads

Google Tests New Shopping Ads Design

Apr 29, 2025 - 7:21 am
Bing Search

Bing Search Without Microsoft Name By Logo

Apr 29, 2025 - 7:11 am
Previous Story: Google Now Mug