Another Mass Reduction In Google Rich Snippets?

May 19, 2015 • 8:00 am | comments (19) by | Filed Under Google Search Engine Optimization

Google StarOver the past couple weeks, I have been seeing more and more webmasters complaining about their rich snippets disappearing from the Google search results page.

There is a thread at WebmasterWorld but dozens of complaints from individual webmasters in the Google Webmaster Help forums, I only linked to two but there are many.

In short, webmasters who had rich snippets displaying, mostly for reviews rich snippets, no longer see their stars.

For example, Home Depot shows rich snippets here:

Google Rich Snippets

But a year ago, it looked like this:

Amazon vs Walmart Rich Snippet

So Home Depot didn't have, Walmart did, now they don't. And before that, Walmart did not and Amazon did:

Amazon vs Walmart Rich Snippet

Back in October 2013, Google performed a 15% reduction in rich snippets and it would not surprise me if they did this every now and then. Maybe a few weeks ago they reran their rich snippet reduction algorithm (or rich snippet quality algorithm or whatever they call it) and it resulted in many sites losing their rich snippets again?

Forum discussion at WebmasterWorld and Google Webmaster Help.

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