On Wednesday Google announced that they are bringing "reviews from the web" to the local knowledge panel section of the search results.
Well, last night it went live and dozens of emails and tweets came my way letting me know. Now if you search for a local business and the local knowledge panel comes up for the business, Google may show these reviews from the web. Here is a screen shot for my company:
How do you help get these on your business listing? Google said:
By implementing review snippet markup and meeting our criteria, your site’s user-generated composite ratings will be eligible for inclusion. Add the Local Business markup to help Google match reviews to the right review subject and help grow your site’s coverage. For more information on the guidelines for the Reviews from the web, critic review and top places lists features, check out our developer site.
Forum discussion at Twitter.