Two Years Later, Google To Retire Old AdSense Interface

Sep 27, 2011 - 8:07 am 2 by
Filed Under Google AdSense

Google AdSense LogoWe knew this day would come eventually, but two years later seems like an awfully long time.

Google announced they are going to be retiring the old AdSense interface in mid-November, replacing it with the "new" interface. The new interface first began rolling in November 2009, and has slowly been rolling out to more and more publishers since. Now, everyone can access it but they have not forced anyone to switch yet - not until November of this year.

Google said:

Over the past months, we've been working to improve the new AdSense interface and develop features that provide you with additional insights, control, and efficiency. Beyond the visual redesign, some of the new features only available in the new interface include multi-dimension reporting, reporting by country and platform, and search functionality in the Ad review center.

We've also heard your feedback on features from the older interface that you wanted to see in the newer version. In response, we've recently rolled out top-requested features like the ability to create scheduled reports and view channels on the Home tab.

While we've been investing in new features within the new interface, we've also been discussing our plans to move away from the older version. With that in mind, we'll be retiring the old interface in mid-November. We’re continuing to focus on building new functionality into the new interface, and are excited about the additional improvements we plan to deliver.

I personally switched a while back and have not looked back. What about you?

Forum discussion at WebmasterWorld.


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