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Google will soon be adding more details to the knowledge panels that show up for "certain retailer searches," the company announced. Soon Google will show current deals, shipping and return policies, customer service information and ratings and reviews on those knowledge panels.
Previously, Google showed a lot less information in those panels. Google said the knowledge panel will also show for more merchants, offering a helpful snapshot of their business.
Here is a screenshot that shows the added merchant center details:
Also, Google added, "be sure to add your promotions to Merchant Center and review your settings if you’d like to make changes to where your deals show up. And stay tuned for new ways we’re helping shoppers find your deals this holiday."
Forum discussion at X.
