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Google's John Mueller said on Twitter that when it comes to Google understanding and ranking documents, Google looks at more than just text on a page. He aimed this comment at a question around core updates and a site being hit by a core update.
John said on Twitter "Relevance involves a lot of factors, it's not just the "text" on the page. I'd take a look at the blog post."
The blog post he is referring to is the Google core update advice post where Google lists out a huge number of factors or areas a site owner should look at when it comes to their content.
While the focus might be on content, content goes well beyond just text on a page. So review the advice Google laid out for these updates and make the necessary changes.
Here are those tweets:
Relevance involves a lot of factors, it's not just the "text" on the page. I'd take a look at the blog post.
— 🧀 John 🧀 (@JohnMu) December 8, 2021
Forum discussion at Twitter.
