Google: Redirects Are Not An SEO Thing, So Stop Fussing

Sep 30, 2016 - 7:39 am 7 by

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Google's John Mueller posted a fun message on Twitter the other day. He said that he feels "SEOs fuss too much about redirects." He added that redirects are "not a SEO thing" that they are a "technical thing." He said just pick the right one for the job and "it's not voodoo magic."

Here is the tweet:

google redirects not seo

This is based on a recent twitter storm about redirects and how Google handles them.

Gary from Google said (a) redirects, all of them, pass PageRank and (b) and anchor text signals:

Of course, then Jenny asks if they pass equally, i.e. 301s vs 302s vs others, do they pass equal PR?

John responds, why are you asking?

As you can see, it keeps going and going on from there.

So John tweeted:

Are redirects just a technical thing or also an SEO thing? Or maybe it is a technical SEO thing. :)

Forum discussion at Twitter.

 

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