When Your Google Rankings Is Not Impacted By Changing Website Themes

Sep 22, 2021 - 7:21 am 0 by

Ferris Wheel Google

The other week we covered how Google's John Mueller said that changing your website theme or WordPress theme, can impact your rankings. But when will changing your website theme not impact your rankings?

John Mueller of Google actually addressed this question a few months ago on Twitter. He said that when you change the colors on your site or move HTML elements around, that should not really have an impact on your Google search rankings. But if changing the website theme results in the layout changing, how your internal linking looks and the overall site design - then that can impact your Google rankings.

John said "If you're changing the color & moving HTML elements around, I wouldn't expect issues. If it's the theme (layout, linking, design, etc), then yes, you can see changes. Sometimes up, sometimes down. Think about what you want in a theme, and make sure it includes SEO improvements!"

Here are those tweets:

Here is the video from last week which doesn't go into it like this:

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Succos.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 8, 2024

Oct 8, 2024 - 10:00 am
Google Ads

Google Search Showing Competitor Ads Above Local Reviews

Oct 8, 2024 - 7:51 am
Google

Google To Host Creator Summit At GooglePlex Later This Month

Oct 8, 2024 - 7:41 am
Google Ads

Google Ads Adds Negative Keyword Tab in Keyword Planner

Oct 8, 2024 - 7:31 am
Google

Google Search Tests List Articles

Oct 8, 2024 - 7:21 am
Google Search Engine Optimization

Google Clarified Support For Robots.txt Fields With Tiny Change

Oct 8, 2024 - 7:11 am
Previous Story: Google: It's Not Terrible To Have Related Links Dynamically Change All The Time