Google: It Doesn't Hurt If Your Site Ranks With Its IP Address

Nov 20, 2017 - 7:50 am 0 by

Google Ip

Imagine instead of seeing your web site address, i.e. listed in the Google search results for your brand name, instead you see an IP address listed. I am sure some of you have stumbled across this in the past, either with client work or just normal daily searching. But it can be a scary thing to see Google listing the IP address of your site over your domain name.

Google's John Mueller said on Twitter that "either way, this doesn't hurt rankings" to have your IP shown instead of your domain name.

Let me share the context:

So Google started picking up the IP because of a technical issue on the webmasters part. But now, the webmaster is probably using a site command to see if the IP address results still come up. If they do, that is probably normal. If the IP address comes up for a normal query that your site would rank for, I'd be upset.

Either way, over time, Google should pick up the change and the IP should stop showing for normal queries. The site command may continue to show it.

In terms of it hurting - well, if people link to your IP over your domain - that is not a great thing. You want people to link to the specific URLs you want to rank well, not to the IP addresses. Google can probably canonicalize the IP to the domain correctly but in terms of links, that can get a little sticky.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 15, 2024

Apr 15, 2024 - 4:00 pm
Google Search Engine Optimization

Google Goes On Defensive On Its Search Quality & Forum Results Statements

Apr 15, 2024 - 7:51 am
Google Search Engine Optimization

Google Responds To The Verge Mocking Its Search Rankings For Best Printer

Apr 15, 2024 - 7:41 am
Google News

Google Threatens California: Tests Removing Links To Publishers & Pauses Investments

Apr 15, 2024 - 7:31 am
Google Search Engine Optimization

Google Crawl Budget Is Allocated By Hostname

Apr 15, 2024 - 7:21 am
Google AdSense

Google AdSense Publishers Reporting Huge RPM Earnings Drops

Apr 15, 2024 - 7:11 am
Previous Story: Google Adds "Watch Movie" Tab To Knowledge Card