Google Clarifies GTIN Values Must Be In Numerical Form

Aug 9, 2022 - 7:31 am 0 by

Google Shopping

Google has updated its product structured data document to specify that the GTIN value must be presented is in numerical form. Google said it does not support the URL form for GTINs.

You can see the update in this location of this Google help document where Google added "Make sure the GTIN value is in the numerical form; we don't support the URL form for GTINs." That line was previously not there, as you can see from the Wayback Machine archive.

Naomi Gallula notified me of this on Twitter and said that Google now only supports the numerical value despite Schema.org saying GS1 digital link is okay. Here is her tweet:

So keep this in mind when implementing GTINs, which is important for product search in Google.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Google Keyword Planner Newish Feature: Organize Keywords Into Ad Groups