Google Clarifies GTIN Values Must Be In Numerical Form

Aug 9, 2022 - 7:31 am 0 by

Google Shopping

Google has updated its product structured data document to specify that the GTIN value must be presented is in numerical form. Google said it does not support the URL form for GTINs.

You can see the update in this location of this Google help document where Google added "Make sure the GTIN value is in the numerical form; we don't support the URL form for GTINs." That line was previously not there, as you can see from the Wayback Machine archive.

Naomi Gallula notified me of this on Twitter and said that Google now only supports the numerical value despite Schema.org saying GS1 digital link is okay. Here is her tweet:

So keep this in mind when implementing GTINs, which is important for product search in Google.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 18, 2025

Jun 18, 2025 - 10:00 am
Google Search Engine Optimization

The Great Decoupling Explained By A Googler

Jun 18, 2025 - 7:51 am
Google Updates

Google Search Ranking Volatility Heats Up June 18th

Jun 18, 2025 - 7:45 am
Google Ads

Google Ads Tests Design With Horizontal Lines Filled Halfway

Jun 18, 2025 - 7:41 am
Other Search Engines

Google: No AI System Currently Uses LLMs.txt

Jun 18, 2025 - 7:31 am
Google Ads

Google Merchant Center New Website-Reported Autofeeds

Jun 18, 2025 - 7:21 am
Previous Story: Google Keyword Planner Newish Feature: Organize Keywords Into Ad Groups