Google Shows Pride Flag For 7 Deadly Sins Search Query

Jan 22, 2018 - 7:26 am 1 by

Google Building Pride Logo

Go to Google and search for [7 deadly sins], Google will show you there fancy featured snippet result and for number four, superbia or pride or hubris, Google will show a photo of a Gay Pride flag.

Here is the featured snippet:

Google 7 Deadly Sins

Of course, this can be super insulting to many people but there is a technical reason for it.

If you search for [pride] in Google, the Pride flag shows on on the right hand side knowledge panel. So Google is technically matching the word "pride" in the 7 deadly sins query to the featured snippet. It is wrong, the wrong reference, but that is likely the technical explanation for it.

It was reported about 24 hours ago, it is still coming up this morning. We do know Danny Sullivan from Google said on Twitter that they are checking into it.

Forum discussion at Twitter.

Update: They have pulled the featured snippet completely for now.


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