Google is testing using a superscript font for the cents portion of the pricing in the Shopping Ads. So when you see a price for a product and it is listed for $99.99, the 99 cents is in superscript.
So it might look like 99.99.
This was spotted Sachin Patel who posted some examples on X:
Here are more examples:
As per my understanding, Google is testing a new price display in ads—here is the view. @rustybrick @gaganghotra_ @brodieseo pic.twitter.com/oc2mumYRvv
— Sachin Patel (@SachuPatel53124) April 24, 2026
Forum discussion at X.
