Google: Preferred Domain Setting Not Needed When Redirects Are In Place

Oct 20, 2015 - 8:46 am 1 by

Wrenches5 Google 1900px

Google Search Console has a featured where you can specify your preferred domain but you don't need it, says Google's John Mueller if you have 301 redirects in place.

The preferred domain is the one that you would liked used to index your site's pages (sometimes this is referred to as the canonical domain). Links may point to your site using both the www and non-www versions of the URL (for instance, http://www.example.com and http://example.com). The preferred domain is the version that you want used for your site in the search results.

Google Preferred Domain

Google's John Mueller said in a Google Webmaster Help thread that if you have a 301 redirect in place, then you really don't need it. He wrote, "As long as you have your redirects set up, there's no need to set a preferred version for your domain -- it'll happen automatically."

The interesting part is that the documentation says that after you set the preferred domain, you should make sure to set up the redirects. It reads, "Note: Once you've set your preferred domain, you may want to use a 301 redirect to redirect traffic from your non-preferred domain, so that other search engines and visitors know which version you prefer."

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 13, 2026

Jan 13, 2026 - 10:00 am
Google

Official: Apple Intelligence & Siri To Be Powered By Google Gemini

Jan 13, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Now Allows Up To 50 Search Themes In PMax Campaigns

Jan 13, 2026 - 7:41 am
Google Updates

Possible Google Search Ranking Volatility Around January 12

Jan 13, 2026 - 7:31 am
Google Ads

Google Shopping Promotions Support Subscription Fees & Abbreviations

Jan 13, 2026 - 7:21 am
Google Maps

Google Hotel Knowledge Panels Posting Currently Turned Off Bug

Jan 13, 2026 - 7:11 am
 
Previous Story: Google: Fetch As Google Partial Notice Can Be Ignored If You See Your Site