Google Not Concerned With Negative SEO With New Penguin 4.0

Oct 4, 2016 - 8:03 am 48 by

Google Disavow

One of the rumblings going on since Google announced Penguin 4.0 was that it might be easier to do negative SEO and/or try more link spam because Penguin now devalues web spam and doesn't demote it. Sha Menz said at SMX East last week that real time Penguin lets you experiment faster and because of that, it might make testing these spam tactics easier.

Gary Illyes from Google asked for examples of sites that they've seen hurt by negative SEO. He said he still hasn't seen any examples of this himself. Thus he is not concerned that Penguin 4.0 can be manipulated for negative SEO purposes.

Personally, I am less worried about negative SEO with Penguin 4.0 versus more link generation ideas and spam techniques to manipulate the rankings. But I assume Google can handle all of this?

Forum discussion at Twitter.

This post was scheduled to go live today but was written earlier - I am currently offline today.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Broken Again

Jul 17, 2025 - 10:40 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2025

Jul 17, 2025 - 10:00 am
Google

Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

Jul 17, 2025 - 7:51 am
Google

Google Discover Officially Gets AI-Generated Summaries

Jul 17, 2025 - 7:41 am
Google

How The Google Ask For Me Feature Works & New AI Local Calling

Jul 17, 2025 - 7:31 am
Google

Google Tests Much Larger Favicons In Search

Jul 17, 2025 - 7:21 am
Previous Story: 78% Of SEOs Want An Interstitials Testing Tool From Google