Google: Penguin Update Should Be Faster & We May Not Announce It

Jan 28, 2015 - 8:37 am 38 by

Google Penguin WeightsFolks are still wondering about the status of the Google Penguin updates. As you may remember, there has not been much activity around it since early December after they put it on a holiday break.

Google's John Mueller is telling us in a Google+ hangout at 7 minutes and 21 seconds in, that the Penguin updates should move faster, in terms of an update cycle. It may not be monthly but it should be "faster than the last," he said. He also said he cannot promise Google will announce the update, that it depends on how big the update is or other factors.

Here is what John said:

We are generally moving to a little bit of a faster update cycle there [Penguin]. But I can’t say that it will be monthly, there might be some changes there, subtle differences with the timing.

It should be faster than the last.

Here is the video embed at the start time:

Forum discussion at Google+.

Image credit to BigStockPhoto for dumbbells penguin

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 12, 2026

Jun 12, 2026 - 10:00 am
Google Search Engine Optimization

Google Search Console Link Report Finally Fixed & Updated

Jun 12, 2026 - 8:16 am
Search Video Recaps

Search News Buzz Video Recap: Google Post-Core Update Volatility, Zero Clicks Rising, Apple’s Siri AI & Google SEO Docs

Jun 12, 2026 - 8:01 am
Google Ads

Home Listings Come To Google Local Services Ads

Jun 12, 2026 - 7:51 am
Google Ads

Google Ads Extends Dynamic Search Ads (DSA) To AI Max Timeline

Jun 12, 2026 - 7:41 am
Google Search Engine Optimization

New Google Search Console Tool/Report: Platform Property Tooltips

Jun 12, 2026 - 7:31 am
 
Previous Story: New: Google Supports Locale-Aware Content Based On IP & Languages