Google Rarely Updates The Penguin Algorithm

Feb 21, 2013 - 8:43 am 30 by

Google PenguinIt has almost been five months since the last Penguin refresh and no updates to the Penguin algorithm are in sight.

In fact, I reported yesterday at Search Engine Land that No, Google Hasn’t Released Unannounced Penguin Updates. Why did I have to report that? Couple reasons:

(1) There was some speculation based on a video hangout with John Mueller that Penguin refreshed regularly. It does not, it never did, and the truth is, it refreshes very rarely.

(2) It has been almost five months since an official Penguin update and I wanted to make sure we didn't miss any updates.

Google has told us that Penguin is rarely refreshed, unlike Panda and we didn't miss any Penguin refreshes since.

What was John talking about? He was talking about normal link analysis is refreshed and rerun continuously.

I posted this on my Google+ page and then someone brought up the Zebra update. There is no such thing, stop asking me about Zebras. There was not a Zebra update.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google Fixes iOS Location Prompt Bug