Google: Stop Using PageRank As A Metric, We Won't Be Updating It In The Future

Nov 24, 2014 - 8:10 am 41 — by
Filed Under Google Updates

Google PageRankThe last Google Toolbar PageRank update was 11 months and 18 days ago, almost a year ago, on December 6, 2013. Google's John Mueller has told in a video hangout that there probably won't be PageRank updates in the future.

But now, John Mueller wrote it out in a Google Webmaster Help thread saying Google "have no plans to do further updates," around PageRank. He even said webmasters and SEOs should stop using "PageRank or links as a metric" around their web sites.

Here is the full quote:

I wouldn't use PageRank or links as a metric. We've last updated PageRank more than a year ago (as far as I recall) and have no plans to do further updates. Think about what you want users to do on your site, and consider an appropriate metric for that. http://googlewebmastercentral.blogspot.ch/2011/06/beyond-pagerank-graduating-to.html

And just a reminder, that toolbar PageRank refresh from about a year ago, was an accident. If that didn't happen, it would have been almost 22 months since a toolbar PageRank update.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Googlebot Must Follow Redirects From Homepage To Favicon, Updated Doc Say

Oct 27, 2026 - 3:05 pm
Search Forum Recap

Daily Search Forum Recap: October 27, 2026

Oct 27, 2026 - 10:00 am
Google Updates

Unconfirmed Google Search Ranking Update: Volatility & Chatter Spike

Oct 27, 2026 - 7:51 am
Google Search Engine Optimization

Google Downplays The Importance Of Fresh Index Reporting

Oct 27, 2026 - 7:41 am
Google Ads

Advertisers Can't Figure Out If An Ad Is A Google Local Service Ad Or Not

Oct 27, 2026 - 7:31 am
Google Ads

Google Ads Tests Dotted Underlined Links In Sponsored Results

Oct 27, 2026 - 7:21 am
Previous Story: Google Contributor Program Will Fail