Google Event Structured Data Gets Organizer Property

Apr 28, 2020 - 7:21 am 0 by

Conference Google

Google has added the ability to label who the organizer of a specific event using a new property type in your structured data. The new label is organizer and it can be either a person or organization.

This new property was added today and posted in the data anomalies page where Google wrote "A new, optional property "Organizer" was introduced for Event items. Previously valid Event items might be labeled warning if you do not use this new properties, or error if you incorrectly defined it."

You can specify both the and organizer.url properties in your structured data.

Google says this is the person or organization that is hosting the event. This is especially important for online events, where there isn't any venue information.

The organizer name is the name of the person or organization that's hosting the event. And the organizer URL is the event host's domain URL.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 19, 2024

Jul 19, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

Jul 19, 2024 - 8:01 am
Google Search Engine Optimization

Billions Of Google URLs Will No Longer Work

Jul 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: ccTLDs & Language Do Help You Rank A Little Better In Local Country Region

Jul 19, 2024 - 7:41 am
Google Search Engine Optimization

Google's On Knowing If Your SEO Team Is Doing Their Job

Jul 19, 2024 - 7:31 am
Google Ads

Google Merchant Center Next Gains Support For Supplemental Feeds

Jul 19, 2024 - 7:21 am
Previous Story: Google Search Console Adds Copy Feature To URLs